At least it was in 1953!  These vintage ads are for International Harvester refrigerators.

“Revolutionary new idea enables you to make your refrigerator a feature of your kitchen decoration.  Match it with your curtains — blend it with your color scheme.  Use any pattern, any color fabric you choose!”

If that wasn’t enough to sell you on their refrigerators, the “Coming” teaser in the lower right hand corner [above]  is for IH’s new room air conditioners that can be outfitted with your favorite fabrics.

Tags: fabric covered appliance, international harvester refrigerator, retro refrigerators, vintage kitchen ads